Company A is a small manufacturer of clothes that is struggling financially and has concluded that expanding their sales to foreign markets is the best solution for them to grow their revenues and profits. Market research shows that amongst the countries of each continent people share common fashion preferences, although in each continent preferences are unique and different from that of every other continent. To make sure that they are successful, the CEO of company A has decided to adopt the international business strategy. Do you agree with his decision ? Justify your answer based on the content of the course