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Company A ' s sales last year were roughly double Company B ' s sales, and its profits were nearly 5 0 % higher. So
Company As sales last year were roughly double Company Bs sales, and its profits were nearly higher. So Company A is a better marketer, right?
Sales and profits allow us to compare the profitability of these two companies. Between these two numbers lies information regarding the efficiency of marketing efforts by each firm. Using
following information from the companies' income statements all numbers are in millions calculate the net profit percentage also called profit margin net marketing contribution NMC
marketing return on sales ROS and marketing return on investment ROI for both companies. Based on these calculations, which company is the better marketer?
Complete the table. Round to one decimal place.
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