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Company A, the number-two auto insurer with $13 billion in revenue last year, spent $1.4 billion on advertising that year and plans to continue spending
Company A, the number-two auto insurer with $13 billion in revenue last year, spent $1.4 billion on advertising that year and plans to continue spending the same percentage of sales on advertising next year. The average advertising-to-sales ratio for the insurance industry is 0.2 percent of sales. If Company A projects $18 billion in sales next year, using the percentage-of-sales method of advertising budgeting, how much will the company budget for advertising if basing it on projected sales? The advertising-to-sales ratio for the last year is (Round to four decimal places.)
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