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company ABC is a leading manufacturer of branded microwave ovens in india. Fifteen years ago, the ABC company has microwave/OTG/combination ovens/grills. Today, with the increasing

company ABC is a leading manufacturer of branded microwave ovens in india. Fifteen years ago, the ABC company has microwave/OTG/combination ovens/grills. Today, with the increasing changes to the indian consumers options and product range of customer, the product line has become more complex. ABC currently has variations. Within this, the number of colors sold by the company in each model has also expanded or have become quite complex. In the pats, ABC met demand by carrying a huge inventory for a 100 distributors spread across India and the company used to manufacturing and shipping thousands of ovens without even knowing the range of products and increasing volumes, the company is struggling with complaints from dealership and the inventory levels at dealers increasing stocks of withdrawn old products. Customers product offers and dealers are trying to push what they have rather than giving the customers what they need. Days inventory outstanding move up from about 45 days to 80 days over the last few years. tripled over last 5 years while sales has only grown by a cumulative 50%. What needs to change operationally? Why? How would you achieve it?

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