Company: AbuDawood

In the second part however, the roles are reversed and now you will see how the firm operates and makes decisions as a marketing/selling organization and its business customers as a buying organization.

Company-Business Customer Relationship

Once you know well about the company, its business operations & suppliers, now you need to focus on the company's business relationships with its customers.

Supply chain, placement: Forecasting demand and supply. Marketing channel participants. Marketing logistics; physical distribution and customer service. Warehousing, inventory storage/ handling. Foreseen and unforeseen conditions. Safe inventory levels. Buffer stock.

Promotion: Communication with existing & new (potential) business customers. Sales force, sales promotion, trade shows, trade journals, expos etc.

Company-customer Relationship: Creating and maintaining strong long-term relationships with your business customers