Company: Alphabet Inc. (Google)
 Data for the year ended December 31, 2023:

Item	Amount
Revenue	$1,200,000,000
Cost of Goods Sold	$400,000,000
Operating Expenses	$500,000,000
Income Tax Expense	$150,000,000
Net Income	$150,000,000
Total Assets	$3,000,000,000
Total Liabilities	$1,500,000,000
Shareholders' Equity	$1,500,000,000

Requirements:

1. Calculate Alphabet's gross profit margin.
2. Determine Alphabet's operating profit margin.
3. Analyze the impact of income tax expense on Alphabet's net income.
4. Evaluate how Alphabet recognizes revenue from advertising services.
5. Explain the significance of the Income Measurement Objective in Alphabet's financial reporting.
6. Discuss Alphabet's return on assets (ROA) and return on equity (ROE).
7. Perform a Cost-Benefit Analysis of Alphabet's investment in autonomous vehicles technology.