Company: Apple

Do a SWOT analysis:

What are your own distinctive competencies? Whether in a group context or sitting alone at your desk, work your way through your strengths, weaknesses, opportunities, and threats. Enumerate them, reflect on them, analyze them, and evaluate how they interact with one another. Maximize your strengths, minimize your weaknesses, take advantage of your opportunities, and counteract your threats. What direction does your analysis lead you in? The output of a solid SWOT analysis will help you formulate your marketing objectives.