COMPANY: Apple Inc.

Financial context: Key goods or services / characteristics: Include information on where, why and for whom they are provided. Separate the information obtained from the company into financial and non-financial characteristics. For example: Are you a manufacturer that offers its own financing to customers? Is the company currently facing any financial problems? Explain how these characteristics of the business (for example, top products or services, customers, location) help set the boundaries for business decisions.

Financial Context: Organized: Describe how the company is organized (by product group, geographic region, function, etc.). Explain how the organization of the company affects accounting and financial information and subsequent business decisions. Tip: A good place to look for this information is in the notes to the financial statements. For example: Is the company presenting its reports based on FRS and are there provisions for the presentation of information not supported by FRS? Or, how is income from foreign affiliates treated? (double taxation treaties)