Company: APPLE

Product or industry: IPAD

1)What do you think the brand identity of the company is? How well is the company portraying its brand identity in its social media posts? Explain.

2)Look at the social media marketing benefits listed above. Now look at the company's posts across platforms. Which of these marketing benefits do you think the company is gaining by posting on social media? Explain and give examples.

3) LINK website