Company BBBB is evaluating a potential strategic investment in research and development (R&D) to develop innovative products and technologies. Conduct a cost-benefit analysis of the R&D investment, considering the upfront costs, expected cash flows, and long-term benefits such as increased market share, competitive advantage, and revenue growth. Assess the risks and uncertainties associated with R&D projects and provide recommendations for mitigating risks and maximizing returns on investment in innovation.