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company : Coca Cola 1. Define your customers. Determine how to value them, and estimate if the corporation is undervaluing them. 2. What are the

company : Coca Cola

1. Define your customers. Determine how to value them, and estimate if the corporation is undervaluing them.

2. What are the issues in the execution of the strategy? You are required to detail this in the context of the corporations business.

3.Conclusions and future directions for the corporation.

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