Company culture is changing as new generations enter the workforce, bringing with them their experiences, technical expertise, and expectations. Arguably, companies must take advantage of a work environment that supports both cultural and diverse expectations and norms, as well as the benefits of integrating technology into the workspace to conduct business.

Given the increased utilization of social media tools and interaction, companies can realize the benefits of creating a robust sociotechnical structure that helps connect team members into an online community that supports company objectives.

Discuss the following with your classmates:

1. Describe 2 common software applications (e.g., Zoom, Microsoft Teams, and Slack) that a company can use to foster an online community of engagement.

2. What are 2 attributes of these applications that you think employees use for daily business activities?

3. How do the two attributes you identified help a company improve performance?

4. How can organizations use software applications to build a culture of engagement and teamwork?