Company Description NIL Mobile is a software that allows current student athletes to find an NIL contract that best suits them. Athletes will be able to input personal and social information that will be used to find a business that is looking to use their Name Image and or likeness to promote their brand.

Problem and Opportunity With the adoption of NIL in college sports, a new marketspace has opened for college athletes. However athletes do not know what they are legally allowed to receive and give in these NIL agreements. This has opened an opportunity for a business that aids in matching athletes with NIL deals that best suit them and their business partners.

Introduction

What Is NIL Name, Image, and Likeness ("NIL") is the new frontier of collegiate athletics. Per a ruling in NCAA v. Ashton, the Supreme Court ruled that the NCAA could not limit education related payments to student-athletes. In July 2021, the NCAA officially made it legal for athletes to profit off of their NIL. College athletes can now receive compensation from a brand through the brand's leveraging of their name, image, and or likeness through marketing and/or promotion endeavors. However, even though the NCAA has allowed for the profiting of an athlete's NIL it has deferred to state laws for official sanctioning. The NCAA still maintains its policies of no pay-for-play, and no quid pro quo. Student-athletes are not to receive compensation tied to performance, and recruits are not supposed to sign deals contingent on going to a certain college.

About NIF mobile, describe your "market and situational analysis" and "market strategy".