Company Detox, is a private company that designs, manufactures and distributes certain consumer products. In this fiscal year, Detox had revenues of $391M and earnings of $32M. Detox company has filed a registration statement with the SEC for its IPO. If the industry average MV/Earnings ratio and MV/Revenues ratio for the recent fiscal year were 28.67 and 1.13 respectively. Estimate the IPO price for Detox Company using the MV/Earnings ratio and assuming that they will issue 34M shares.