Company Detox, is a private company that designs, manufactures and distributes certain consumer products. In this fiscal year, Detox had revenues of $404M and earnings of $18M. Detox company has filed a registration statement with the SEC for its IPO. If the industry average MV/Earnings ratio and MV/Revenues ratio for the recent fiscal year were 30.62 and 0.85 respectively. Estimate the IPO price for Detox Company using the MV/Earnings ratio and assuming that they will issue 22M shares.