COMPANY: DUFRY

an analysis of current vision/mission and proposal for updated vision/mission,

external Factor Evaluation Matrix and Porters 5-Forces Analysis,

Internal Factor Evaluation Matrix,

SWOT Matrix,

CG Matrix, and

Strategic direction choice and rationalization: choose one (or two) of the strategic directions that you feel will be best for your organization to pursue in the coming 3 years, and develop a rationalization for this choice. Ensure that the choice is driven by the matrices developed above