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Company E operates in more than 1 0 0 Western Europe, East Asia, and North and South America countries. The company understands that customers from
Company E operates in more than Western Europe, East Asia, and North and South America countries. The company understands that customers from different countries have different preferences. Consequently, Company E customizes its products to local tastes, even though this significantly increases costs. In this scenario, which of the following strategies does Company E implement?
a
a transnational strategy
b
a multidomestic strategy
c
a localasglobal strategy
d
a sole provider strategy
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