Company F, a snack manufacturer, plans to expand globally; however, only people from its base country of ABC are familiar with its products. Company F plans to enter countries ABC, XYZ, and JKL, which all have different taste preferences. In addition, snacks are well-established in all three countries. What type of MNE strategy in the integration-responsiveness framework should Company F pursue?

a.

Achieve economies of scale by using the global-standardization approach.

b.

Keep costs low with undifferentiated product in the international strategy.

c.

Pursue a multidomestic strategy that includes new "local" brands.

d.

Appease pressures for cost-reductions by following the transnational approach.