Company: Ford

Competitor: GMC & the Automotive Industry

Year of 10K: 2022

Using research findings and analysis of Ford's company performance in relation to its industry competitor, GMC. include a letter making stock purchase recommendations for a potential investor. discuss specific ratios and comparative numbers including the overall financial performance of Ford in relation to GMC, whether Ford performed better or worse than the industry average, provide specific numbers and an explanation of what the numbers illustrate, consider the 21 questions in Chapter 6 of the textbook to explain what the ratio results tell the user of the financial statements about the health of the company, describe the performance of the company and use the ratio results to support the points, and whether the potential investor should purchase stock in Ford and justify the recommendation based upon the research and analysis of Ford's ratios and industry competition.