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Company G is a company that builds desktop computers with components bought from suppliers. Company G is interested in pursuing backward integration to take control
Company G is a company that builds desktop computers with components bought from suppliers. Company G is interested in pursuing backward integration to take control of designing its computer cases. Although this approach will create a customdesigned desktop computer that can increase the product's value, backward integration into all computer components would be costly In this scenario, which approach is likely to produce superior results?
a
Invest in full vertical integration.
b
Introduce a budget line of desktop computers to diversify the firms offerings.
c
Pursue taper integration.
d
Abandon the idea of vertical integration entirely.
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