Company: General Electric (GE)

Item	Amount (in millions)
Net Sales	$95,000
Cost of Goods Sold (COGS)	$57,500
Gross Profit	$37,500
Operating Expenses	$22,000
Operating Income	$15,500
Net Income	$9,000
Total Assets	$150,000
Total Equity	$45,000

Questions:

1. Calculate GE’s gross profit margin.
2. Determine the operating profit margin.
3. What is the net profit margin?
4. Compute the return on assets (ROA).
5. What is the return on equity (ROE)?