Company Growth in Competitive Environments

The following Course Outcomes are assessed in this assignment:

MT$450-6$: Recommend product market growth strategies in competitive environments.

PC$-3\mathrm{.}2$: Interact with others in a professional manner using appropriate communication and presentation skills.

Introduction: Most companies have many opportunities to grow their organization. Interestingly, there are many techniques companies can utilize to grow their business. Some examples include new product development, acquisitions, and diversification strategies.

Read the scenario and then address the checklist in Parts $1$ and $2.$

Scenario: You recently applied for a marketing management position at a company you would like to work for in the future. You did a phenomenal job during the first two interviews. Your final task is to meet with the CEO for the final interview. The CEO would like you to recommend product market growth strategies for this company instead of a traditional interview. Your job is to create a PowerPoint presentation with audio and notes with your recommendations.

In this assignment, you will complete a $7-$ to $9-$slide PowerPoint narrated presentation describing the following items in Part $1.$

Before beginning this assignment, review the learning activity$/$tutorial$,$ which focuses on growth strategies. Be sure to refer to the readings in this unit to assist you in this area.

Access the Learning Activity concerning growth strategies.

Checklists:

Part $1$: Growing the Business

Decide on a company you would like to work for in the future. Provide a brief background on this organization.

Recommend four new growth strategies using the product market growth framework for the desired company.

Propose a possible merger or acquisition strategy for the desired company.

Decide how you will manage customer satisfaction and build customer loyalty for the desired company you would like to work with in the future.

Propose a new global market strategy via the five modes of entry into a foreign market for the desired company.

Part $2$: The Negotiation

Apart from your longer version of this presentation with audio, create a synopsis of this presentation in two separate slides with audio narration and notes for each slide. Then upload it to the Unit $10$ Discussion Board to share it with your classmates. It should sound and look professional.

You will be graded on your professional manner and appropriate communication skills. You will also be assessed on your ability to make a decision and to negotiate in the discussion area regarding the best presentation $($see Unit $10$ Reading area for negotiation steps$).$