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Company in question: Amazon Which aspect of the competitive environment creates the greatest opportunity for Amazon? Which aspect of the competitive environment creates the largest

Company in question: Amazon

Which aspect of the competitive environment creates the greatest opportunity for Amazon?
Which aspect of the competitive environment creates the largest threat to Amazon?
Substitutes & Complements: Is there a threat of substitutions for your industry's existing product? Are there complementary products that suggest an opportunity for collaboration?
New Entrants: Are new competitors to the company likely? Possible? (Explain)

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