Company Information Annual Sales: $78 Million Employees: 450 Key Assets: Direct Sales Force, Online/Physical Distribution, Growing Brand Name Textbook Industry Information Total Sales: $12 billion Entire Industry Growth Rate: 12% 5-year CAGR (compound annual growth rate) Electronic textbooks Growth Rate: 20% 5-year CAGR (projected) Industry Trends: More electronic texts Additional aids for professors (slides, test banks, etc) Concerns over pricing for students Increase in physical textbook rental Demands for updated data/presentation not just new editions Pushback on the overall cost of college