Company Information

Company Name: Afro Impressions Salon

Client Name: Sophia Mayers CEO

Website : https://www.isalononline.com/afroimpressions

Industries: Training Academy / Hairdressers

Company size: 1-10

Founded: 2015

Summary of Company:

Afro Impressions Salon Afro-Caribbean hairdressing shop and a Training Academy and is based in a town called Camberley, situated in Surrey approximately 30 miles from London.The salon specialises in Afro and combination (dual-heritage) hairs types, but does cater for all hair types. The business has been running for 5 years and currently generates sales of approximately 100k per annum.This is generally through services though a small percentage is also generated through hair products and small training workshops.Afro Impressions has 2 full-time employees, one of which is an Apprentice, and 2 part-time employees. The main objective is to grow the business by at least 3 times its' current revenue and also create a Training Academy. (Mayers, 2020).

Afro Impressions currently has a database of 1,500 customers, which are communicated with via various mediums these include:

• Face to face
• Website (in the process of re-launching)
• Text
• Email (in the process of recreating)
• Instagram
• Facebook
• In Store Visual material

Sophia Mayers has noted THREE key projects which she would like a consultant to review, research, analyse and provide appropriate recommendations in order of her to start a hairdressing-training academy. These areas are the overall strategy of the business, marketing strategy and Human Resource Management (HRM)

AIM

The specific aim of this project is for yourselves (as 'The Consultancy Firm') to develop a marketing strategy and evaluate the opportunities that can create brand image for Afro Impressions to become a Training Academy.

OBJECTIVE

Objective 1: To conduct Market Analysis

Objective 2: Evaluate the existing company marketing strategy and approach as well as its' suitability

Objective 3: Develop a new strategy to help the company to grow

Objective 4: Evaluate Implementation Plan and Cost Estimations

MAKE RESEARCH PROPOSAL