Company is Apple Inc.

1. Identify and discuss the fixed and variable costs that your faces.

2. Briefly explain how external factors (weather, geopolitics, etc.) have the potential to impact this firm's fixed and/or variable costs.

Market Structures and Market Power

3. Describe the market structure that best describes your company.

4. What is the approximate % of market share that your company owns in its industry?

5. What are some of the barriers to entry in this industry?

6. What are the company's key competitors and how competitive are they?