Company K is a wellness center that offers physical therapy to a small percentage of high-performing athletes. The company offers cryotherapy, which uses extreme cold to help athletes boost recovery. Since very few wellness centers offer cryotherapy, athletes are willing to pay a premium price for the service. In this scenario, Company K is following a

	a.	liquidation strategy.
	b.	broad differentiation strategy.
	c.	product diversification strategy.
	d.	focused differentiation strategy.