Company Ltd. has provided the following relating to the most recent month of operations, for their main product, cookies. The company sold 20,000 cookies.
Sales	40,000
COGS	16,000
Fixed Selling Costs	2,000
Fixed Administrative Costs	5,000
Variable Selling Costs	10% of sales
Variable Administrative Costs	2,000
The owner thinks that 22,000 cookies could be sold next month if $2,000 were spent on an advertising campaign. Required Should the company proceed with the advertising campaign? Calculate the impact to operating income.