Company: Lululemon Athletica (Sports products - focus on Australian Market only)

Only Strengths and Weaknesses required

How many items should we include in S, W, O, and T, respectively?

You may feel tempted to include as many items as you can. However, please make sure you prioritize them from an IMC perspective. That is, please consider "To better communicate your brand/product to the stakeholders, which items do you think need to be addressed primarily (or, which items do you think need to be addressed more urgently than others?)" Given the space limit, I suggest you go for 3 (up to 5) items for each of the S, W, O, and T aspects, and provide sufficient arguments for each item, rather than making a long list of 15 items without offering any statements/analyses about them. Please make sure you clearly show WHY you think each item you identify is a strength, a weakness, an opportunity, and a threat - based on what and why they are critical.