Company: Macy's Inc

Provide a strategy for Macy's inc down below.

Integration

-Backward Integration

1.)

-Forward Integration

1.)

-Horizontal Integration

1.)

Intensive

-Market Penetration

1.)

-Market Development

1.)

-Product Development

1.)

Diversification

-Related

1.)

-Unrelated

1.)

Defensive

-Retrenchment

1.)

-Divestiture

1.)

-Liquidation

1.)

Porter's Main Strategies

	Cost Leadership	Differentiation
Broad Market	Type 1	Type 3
Narrow Market	Type 2	Type 4