Company: Maison Marou - Product: Cocoa Chocolate

https://www.nytimes.com/2016/03/06/t-magazine/food/marou-vietnamese-chocolate.html

1. Critically assess the allocated company's market entry method/s into Germany market, e.g., Export Intermediaries (indirect/direct exporting - indirect exporting - integrated distribution), Licensing, TradeMark Licensing, Franchising, Join Venture, etc.

2. Give the reasons behind choosing this/these particular market entry method(s). Was it a good choice, if yes why and if not, why not - critically?

3. Discuss the industry standard, e.g. are competitors using the same methods? Why or why not?

4. Provide recommendations for future market entry strategies.

*each point needs seperate information with references