Company: Myer Holdings(MYR)

You are required to evaluate and report on the most recent (FY2018) annual report as if you were investment analysts making a recommendation on whether your clients should invest in it.

Environment, Industry and Strategy Analyses, including:

• Discussion of the environment: which and how economic and other relevant factors impact on the company's operating environment.
• Discussion of competitive forces within an industry using the five forces framework.
• Conclusion of the prospects of industry profitability and growth based on the above analyses.