Company Name ???? A good company name is important in establishing a good first impression. You can use it to influence the expectations of those who do not know you. However, your competitive behavior and style of business will be what ultimately define your image and what your name will come to mean. After all, while the words apple or google have no intrinsic value, Apple and Google have come to represent highly professional organizations that tend to do things right. YOUR TASK What is the image you would like your company to project? In the Workspace, choose a name for your company that portrays the kind of competitor you would like to be. Keep in mind what the name may mean to end users, your competition, and potential investors. By the same token, design or choose a logo that fits the kind of image that you would like to portray for your company and its brands