Company Name: Apple

1. Discuss in detail selected company methods of choosing innovation projects range from informal to highly structured, and from entirely qualitative to strictly quantitative.

2. "Appraising the firm's strengths, weaknesses, competitive advantages, and core competencies provides direction for future development of the firm" - explain in detail related to the selected company's strategic intent.

3. "When firms excel at an activity, they can become over committed to it and rigid" - explain in detail with specific to the company selected thwarting development of new competencies.

250 wrds for each question