Company name

Australia transport company

Allied Express

The assignment will be a report based on initial market research for your business idea.

You are required to carry out a simple piece of market research and represent the application of the principles as outlined on a weekly basis. (2 0 0 0 w o r d s). The market research report should provide:

An overview of your business ideal

An evaluation of the external environment (PEST)

A discussion of competition and What competitive advantage is

A suggestion for the proposed target market.

Should be in report format

Introduction

main body

conclusion

references