COMPANY NAME: DARK WOOD COFFEE COUNTRY: UNITED KINGDOM LEARNING OUTCOME :

Evaluate strengths and weaknesses of marketing communication elements produced and critically reflect on skills developed

DETAILED EXPLANATION REQUIRED ON EACH OF BELOW POINTS OR SUB POINTS

1- Evaluate strengths and weaknesses of marketing communication elements produced of Dark Wood Coffee Company, UK 1.1 Advertising (Evaluate strengths and weaknesses of Dark Wood Coffee, UK) 1.2 Digital Marketing (Evaluate strengths and weaknesses of Dark Wood Coffee, UK) 1.3 Direct Marketing (Evaluate strengths and weaknesses of Dark Wood Coffee, UK) 1.4 Personal Selling (Evaluate strengths and weaknesses of Dark Wood Coffee, UK) 1.5 Public Relations (Evaluate strengths and weaknesses of Dark Wood Coffee, UK) 1.6 Sale Promotion (Evaluate strengths and weaknesses of Dark Wood Coffee, UK) 2- How these channels should be use (Such as Facebook, Instagram), if you choose instagram needs to mark; 2.1 The Customer journey of Dark Wood Coffee, 2.2 The purchase journey of Dark Wood Coffee, for instagram to increase the REACH needs to be added a paying influencer, 3- For the promotion ads, mock up posts for customer journey of Dark Wood Coffee, with clear rationale 4- Select appropriate sources to identify the key skills required to be successful in a career in digital marketing of Dark Wood Coffee Company, Uk. 5- Using a reflective model, critically reflect on the skills that you have developed in digital marketing of dark wood coffee by comparing those stated in the sources and skills you have selected. 6- State and demonstrate the application of the reflective model you choose but do not explain the reflective model you choose.