COMPANY NAME: DARK WOOD COFFEE COUNTRY: UNITED KINGDOM LEARNING OUTCOME :

Evaluate strengths and weaknesses of marketing communication elements produced and critically reflect on skills developed

DETAILED EXPLANATION REQUIRED ON EACH OF BELOW POINTS OR SUB POINTS

1- You will need to compare your proposed marketing of Dark Wood Coffee SUCH AS FACEBOOK AND INSTAGRAM with direct and indirect competitors with appropriate examples to support your justifications. 2- The channnels can be Instagram or Facebook and need to be recognised which elements of the RACE framework of Dark Wood Coffee Company, UK 3- Customer Journey of Dark Wood Coffee such as below key themes; 3.1 Service Satisfaction, failure and recovery of Dark Wood Coffee 3.2 Customer Response of Dark Wood Coffee 3.3 Service Mapping of Dark Wood Coffee 3.4 Co-Creation of Dark Wood Coffee 3.6 Channels behaviour of Dark Wood Coffee 3.6 Technological Disruption of Dark Wood Coffee 4- The purchase journey of Dark Wood Coffee, for instagram to increase the REACH needs to be added a paying influencer, 4.1 Gaps between Devices 4.2 Gaps between departments 4.3 Gaps between channels 5- 5's Digital Marketing of Dark Wood Coffee Company Uk 5.1 Sell - Grow Sale 5.2 Serve - Add Value 5.3 Speak - Get closure to customer 5.4 Save - Save Cost 5.5 Sizzle - Extend the brand online