Company name - Roots Canada

Target Market - Germany

• What Market Entry mode would you use for the company to enter the target market Germany? Explain your election - using External and Internal Factors
• What can you tell us about the market of choice for companies particular product/service category? Size, competitors, channels?
• What barriers to entry have you identified if any - and how do you propose the company should deal with them?
• Have you identified any particular partner or intermediary (company/organization) in/from the target market - for your company to talk to, connect & partner with? Why and for which purpose? How would the collaboration work?
• Marketing Strategy and organizational growth plan