Company name - TESLA 2. From Doblin Ten Types of Innovation (given below), identify the best type of innovation your company belongs to and explain why? (5 marks) 3. From your chosen company, choose one specific product, service , tool, or process from the company and identify whether it is an incremental or radical change and explain why? (5marks) 4. Finally, using the 4 P's of Innovation framework, take the specific product, service, tools or process that you picked above and see where it fits on the dimensions of innovation axis and explain why? (10marks)

Doblin Ten types

Increnlcntal Innovation Radical Innovation Continuous (linear Discontinuous (with or improvement of value] without predecessor; non linear improvement) Based on old technology Based on new technology Dominant design unchanged Leads to new dominant design Does not lead to a paradigm Can lead to a paradigm shift shift Introduces a whole new set of performance features Existing organization and qualication are sufcient Requires education, new organization and skills Result of a rational response or necessity Driven by market pull Driven by technology (important in the advances advancement of technology)