Company: Netflix

Brief History of the firm. The history should include firm highlights such as names and dates for key leaders, introduction of new products, any major changes in strategies.

Current Performance

• How is your company currently performing in terms of profitability? Compare company profitability for 2020, 2019, 2018.
• How is your company currently performing in terms of stock performance?
• Identify two major competitors in terms of this business and compare the market share of each company.

Vision & Mission

Briefly describe:

1. Company's Vision & Mission
2. The Firm's culture (the set of values & beliefs shared throughout the firm)
3. The Firm's strategy for success
4. Does the firm's vision & mission fit with the strategy?

Board of Directors

Board of Directors. How many board members are there? Identify two key members of the Board. In your view, is it a heterogeneous or homogeneous team? Why? Is it an experienced Board? Why?

The CEO. briefly describe the CEO:

1. Job History
2. Leadership Characteristics
3. In your view, has she/he "developed a vision of the future that can inspire stakeholders to commit to achieving it?"

External Environment

Identify and explain key opportunity(s) and key threat(s) in in your company's General Business Operating Environment and Industry Environment:

General Business Operating Environment

One key opportunity and one key threat:

1. Economic
2. Technological
3. Political-legal
4. Socio cultural

Industry Environment

One key opportunity and one key threat:

1. threat of new entrants
2. power of buyers
3. threat of substitute products
4. power of suppliers
5. rivalry of competing firms

Internal Environment.

Using the Resource Based View (RBV) of the firm, from the list below, identify and explain one key strength and one key weakness for your firm in terms of:

Key Strength

1. Finance
2. Research and Development
3. Operations and Logistics
4. Human Resource Management
5. Information Systems

Key Weakness

1. Finance
2. Research and Development
3. Operations and Logistics
4. Human Resource Management
5. Information Systems

Summary of Internal Factors

A paragraph that identifies and explains which core competencies are most important to your company and the industries in which it competes at the present time? In the future?

Strategic Analysis

• Identify a problem within your chosen firm and an alternative strategy. Be sure to explain why you selected this strategy.
  • Improved Efficiency
  • Improved Quality
  • Improved Costs
• Recommended StrategyState the strategy you are recommending and why you are recommending it?
• Justify your strategy recommendations in terms of ability to resolve long and short-term problems based on your External and Internal Environment analysis.

Implementation

How should your company implement your proposed strategy? Be specific. For example, if you are recommending the company expand, be specific about how. If you recommend the company grow by developing new products, don't just recommend that your firm "develop some new products". Be specific- what new products? Why those products and how those products will help. If you are recommending your company expand and grow through acquiring a new company or by forming a strategic alliance with a company- be specific: identify the company and explain why an acquisition or alliance strategies is a good idea in terms of complimentary SWOT's. The goal is to demonstrate your critical thinking and analysis. Be creative in your strategy recommendations.