Company: ObusForme (Back Support)

Marketing Budget:

	2022	2023	2024
Total Marketing Budget	$23,000.00	$25,200.00	$27,400
T.V. Commercials	21,000.00	23,000.00	25,000.00
Brochures	600	750	900
Social Network Promotion	1,400.00	1,450.00	1,500.00

Questions:

Implementation Plan

1. Detailed Implementation Plan - this is needed for the first year only. It needs to be done in an excel or table format, and include detailed information about EACH of your tactical marketing initiatives as outlined in the Marketing Mix whose costs are outlined in the Total Annual Marketing Budget for your first year.

For example, if you plan on rolling out a social media influencer campaign, you need to identify who exactly will be hired as the influencer, what the campaign objectives are, the cost to create the advertisement, the cost (per click/posting/total), timing, frequency, which social media platforms. For billboards, objectives, how many, cost per billboard. Maybe you need to make a package redesign (if needed). Be sure to include any production costs here, and any other costs that may be needed to implement each tactical element of your marketing plan.

The Implementation Plan is an Action Plan that you could hand to someone else to execute your marketing activities for the year.

Below is a sample Marketing Budget layout for a couple of activities that you might find helpful for Dare Cookies launching Bear Paws in the UK.

Marketing Tactic	Objective	Timing	Media	Target Audience	Message	Cost	Anticipated Extra Revenue	Notes	Total Cost
PR Article	Awareness	Quarterly - August, November 2022	Parent Magazine UK	Parents of children aged 2-5	New to UK: Bear Paws are a healthy, tasty, safe snack	Copy: $500 per article	None measurable	Editorial needs to be provided 6 weeks in advance of publication	$1,000
Coupons at Grocery Store Shelf	Encourage Sampling	3rd week of August for back to school, 3rd week of September	Tesco Supermarket	Parents and children	0.5 pound off per package	Cost $X production, printing, distribution $Y lost revenue	$Z extra sales	Need to hire a firm to distribute the coupon books	$XX

It doesn't exactly need to this Implementation Plan.