Company of choice: Ford Motor Company

Ford Motor Company 2016 10-K: http://corporate.ford.com/content/dam/corporate/en/investors/reports-and-filings/Other/Ford-Motor-Company-2016-10-K.pdf

- In the most recent year reported, what percentage of the companys total revenue was from financial services?

- In the most recent year reported, what was the companys gross profit as a percentage of automotive sales?

- How might the companys sales mix (e.g., trucks, cars, sport utility vehicles, etc.) influence its profitability?