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Company of choice: Ford Motor Company Ford Motor Company 2016 10-K: http://corporate.ford.com/content/dam/corporate/en/investors/reports-and-filings/Other/Ford-Motor-Company-2016-10-K.pdf - In the most recent year reported, what percentage of the companys total
Company of choice: Ford Motor Company
Ford Motor Company 2016 10-K: http://corporate.ford.com/content/dam/corporate/en/investors/reports-and-filings/Other/Ford-Motor-Company-2016-10-K.pdf
- In the most recent year reported, what percentage of the companys total revenue was from financial services?
- In the most recent year reported, what was the companys gross profit as a percentage of automotive sales?
- How might the companys sales mix (e.g., trucks, cars, sport utility vehicles, etc.) influence its profitability?
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