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COMPANY: PLAN B (contraceptive pill) - what is the size of the industry in $Cdn (revenue or sales) for the latest year available. (use $US
COMPANY: PLAN B (contraceptive pill)
- what is the size of the industryin $Cdn (revenue or sales) for the latest year available. (use $US if $Cdn isn't available)
- What is the product's percent sales growth rate?Is it up or down compared to the previous year?
- Briefly discuss each of the three (3) competitors listed:
- Next Choice (Cobalt Pharmaceuticals Company)
- Norlevo (Laboratoire HRA Pharma)
- Option 2 (Perrigo International)
- Discuss each company, its positioning, slogan or tag line used in current campaigns, and why you feel they are successful.
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
