Company: Procter & Gamble Co.
 Data for the year ended December 31, 2023:

Item	Amount
Revenue	$70,000,000,000
Cost of Goods Sold	$30,000,000,000
Operating Expenses	$25,000,000,000
Income Tax Expense	$8,000,000,000
Net Income	$12,000,000,000
Total Assets	$120,000,000,000
Total Liabilities	$60,000,000,000
Shareholders' Equity	$60,000,000,000

Requirements:

1. Calculate Procter & Gamble's gross profit margin.
2. Determine Procter & Gamble's operating profit margin.
3. Analyze the impact of income tax expense on Procter & Gamble's net income.
4. Evaluate how Procter & Gamble recognizes revenue from consumer goods sales.
5. Explain the significance of the Income Measurement Objective in Procter & Gamble's financial strategy.
6. Discuss Procter & Gamble's current ratio and quick ratio.
7. Analyze the impact of Procter & Gamble's financial performance on its global brand portfolio.