Company Profile Assignment (30%) FBMP 204 Written Report 15% (/60 marks) 1. Name of company & introduction (5 pts) What is your company and which beverage segment(s) does it fall under? History: When, where, and how was the company founded? By whom? 2. Major brands/markets/portfolio info (15 pts) What brands and/or divisions of other corporations does your company own? List all brands and divisions of all affiliated beverage categories Major mergers/acquisitions/takeovers: Did the company acquire other major companies/brands that are integral to its present success? Personal commentary: Have we tasted any of the brands in class? Have you tried any of the beverages? 3. Production domestic/global figures (5 pts) Use industry reports, trade magazines, credible online sources (Library search!) 4. Consumption domestic/global figures (5 pts) Use industry reports, trade magazines, credible online sources (Library search!) 5. Marketing information (10 pts) How does the company market itself? Provide examples and discuss target markets Who is the target consumer of the main brands in the portfolio? 6. Social/Legal/Sponsorship/Environmental/Controversy/Other (5 pts) i.e., does your company support any important programs or charities? Are there any environmental or sustainability issues relating to your company? Is there any controversy? Any fun facts? 7. How does/will the company maintain (or grow) its market share? (5 pts) Personal commentary grounded in your research is sufficient