This section covers the important information about the company such as its vision and mission, brief history, shareholders, businesses, subsidiaries, markets, and any other information you deem relevant to your report. The purpose of this section is to explain about the company. Assume your reader does not know anything about this company; therefore, a good way to approach this section is by asking this question: “If I didn’t know anything about this company, what are the things that I would want to know?”

*company selected: Adidas