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Company- Prose HairCare 1. Marketplace Characteristics: How would you describe the marketplace in which the firm competes (i.e. degrees of competition)?Is it a monopoly, oligopoly,

Company- Prose HairCare

1. Marketplace Characteristics: How would you describe the marketplace in which the firm competes (i.e. degrees of competition)?Is it a monopoly, oligopoly, monopolistic competition or perfect competition? How did you come to that conclusion?

2. Key Competitors: Who are the firm's keycompetitors? List up to 5 of them and provide a one to two-sentence description for each of them.

3. SWOT Analysis: What are the firm's strengths, weaknesses, opportunities and threats?

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