Company:  Rochester Gas and Electric

 

1. Who are their main competitors?

a. Think strategically

b. Not just direct competitors, but what could customers use as substitutes

• For example, while an Apple MacBook air might have direct competitors like a Dell Inspiron computer, there are also substitutes. People may use their phones for going on the internet and watching videos. Or they may write things down in

a notebook. I'm looking for a really deep dive in this section as to who potential competitors are. You don't need to give me a ton of details about them, but you should tell me why they are competitors.

c. What are aspects of the business that may not be obvious, but that they are competing with other companies for? For example, Google can be said to be a search engine, but they also collect and sale data. So Spotify is a direct competitor to them.

• You don't need a ton of details about what their competitors are

doing in this section. We will go into detail with these later in the

paper. Right here you are expected to provide a list of competitors

and why they are competitors. Be as explicit as possible here.

 

cited the resources