Company Selection:

$$ Choose a Canadian company with a diverse product portfolio.

$$ Use this resource to identify companies, their competitors, and find other critical

information.

$3.$ Market Research:

$$ Research secondary qualitative data $($e$.$g$.,$ customer interviews, focus groups$)$ to

understand customer perceptions and needs.

$$ Research secondary quantitative data $($e$.$g$.,$ surveys, data analysis$)$ to gather numerical

data on market trends, customer preferences, and competitor analysis.