COMPANY:

Stan, considering expansion (offering streaming services) into either New Zealand or the United Kingdom (UK)

You are a representative from the internationally famous consultancy firm who have been contracted by your selected case company. Your client is looking to expand their operations internationally, but are unsure of the best approach for their internationalisation. In particular, they are seeking your recommendations on the following key issues:

Based on the competitive pressures that your client is likely to face in its expansion, which strategy would be most appropriate for expansion into your chosen target market (country)? Justify your answer using BARTLETT & GHOSHAL'S INTERNATIONAL STRATEGIES Theory